CAT VIDEOS DO DISTRACT WORKERS.

Economists have been puzzled in recent years by the so-called 'productivity paradox', the fact that the digital revolution of the past four decades hasn't resulted in big gains in output per worker as happened with earlier technological upheaval. Many developed economies have actually seen productivity stagnate or decline. A survey from Microsoft Corp. is bolstering one theory about this disconnect. In a poll of 20,000 European workers released on 05th February, 2018 (Monday), Microsoft acknowledges new digital technology can, in some circumstances, make businesses less productive. Microsoft identifies a number of possible reasons for this negative impact, including: workers who are too distracted by a constant influx of e-mails, texts, tweets - not to mention viral cat videos - to concentrate for sustained periods; workers who aren't properly trained to use the new technology effectively; and workers who suffer burnout because, with mobile devices and at-home-working, they feel tethered to the job around-the-clock. Of course, Microsoft isn't saying that technology dampens productivity in all cases. Instead, it says that tech's impact depends largely on the culture of the business. Those with a 'strong digital culture' saw productivity gains from technology while those with a 'weak digital culture' saw productivity gains from technology while those with a 'weak digital culture' didn't. Microsoft defined companies with a strong digital culture as those where employees had proper training in the new technology, access to information, and where executives conveyed a clear sense of how the technology fit into the company's strategic vision. The survey also found digital culture had a big impact on how new technology changed employees' feelings of engagement with work. In firms with a strong digital culture, higher use of technology boosted employees' feelings of passion and focus. But, in firms with a weak culture, it had the opposite effect: the more technology firms deployed, the less attached workers became.
--Challapalli Srinivas Chakravarthy-- 
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